Goal: Create three type-based wine labels for one brand. Labels must include found type, modified type, and hand generated type. Include a specialty box for one of the bottles.
Brand Story: Calendario is a vineyard in the northwest coastal state of Galicia in Spain. Calendario means calendar in Spanish. They produce a different variety of wine for each month of the year. Calendario wants users to feel a relaxation in every sip—a vacation in every bottle.
Audience: young adults, post college-party phase, want to feel cool and sophisticated but not boring, not super feminine; appeals to both men and women, people who choose based on labels (eye-catching color)
Voice: clean, sophisticated, geometric, bold
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/b2adb5be-7dbd-4dc3-bf75-506db54bd376_rw_3840.jpg?h=ae7cc04746dd6196103ed5465f89d52a)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/72202b6f-236f-45a6-a272-f7db0782fa9a_rw_1200.jpg?h=45c81ef44c2d4bf3a38ffa176c6de4f0)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/f491e1f8-99b8-4d80-8d00-a3dc24da8683_rw_1920.jpg?h=9086a0c1d9d3a092d5aa8ef70663a398)
I carefully mixed acrylic paint to precisely match the neck label I printed in order to create a seamless transition at the top of my bottles.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/3c11511e-66df-4501-ae6a-86a6254a8b61_rw_1200.jpg?h=a1b4928213185ba41d16cba6f8a0fe61)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/9b1b39e7-7a42-4ab9-98ea-4b04806a16c2_rw_1920.jpg?h=4b47d55d4822c0f8eebeac19c7b14fb1)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/8b51e8b4-49eb-4a86-bd1e-894e09a25eb8_rw_1200.jpg?h=8ebb81c94901df7f127a1993477ff308)
I thoughtfully crafted the labels to have a Phoenix canariensis palm leaf showing through the lighter varieties' bottles. This type of palm tree thrives in Galicia.
I created a motion graphic for an Instagram advertisement that includes a logo reveal.
Flip through to view a full case study and the progression of my label designs.