Goal: Create a logo reveal motion graphic as well as a longer advertisement in AfterEffects with audio for a brand you have developed.
Brand: Lampyridae is a luxury handbag brand that specializes in purses that have a light inside. This allows the user to easily find her belongings in a dark environment. The name Lampyridae derives from the scientific name for the family of insects that are light emitting, such as the lightning bug. In this animation, lights appear like a lightning bug's signal to convey the dazzling elegance of the brand.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/14c4ac8a-9b1f-4224-ba4b-aa9c65bd7fab_rw_3840.jpg?h=40e9c6bcd795b11c3bb3b5791a4e0e2a)
To begin this project I first developed the logo and required assets. Then I sketched out rough storyboards in pencil.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/9cc6d618-9d61-4848-be9e-713c25a87419_rw_3840.jpg?h=028c0b856df085fae5579ebf50c37c05)
After the rough storyboards were complete, I translated them into higher definition storyboards in Adobe Illustrator.
This is the final logo reveal for Lampyridae.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/18a0167f-527f-4f51-abec-9f658414cc8f_rw_3840.jpg?h=3357fce2c61f48ebbb499e27df961800)
The process for the advertisement was almost identical to the logo reveal. It began with sketched storyboards followed by high definition storyboards.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/1efb615e-a884-49f7-a00e-41f1955951ec_rw_3840.jpg?h=2b737fcd8b51c33c90dc12c8091cfa93)
In the final advertisement, the purse shown is a different model than the storyboards. As project development continued, I chose a different asset that more effectively fit within the proposed motion graphic idea.