Goal: Design and implement a new seasonal retail window display making use of bright colors and stationery themes. Create an eye-catching display that entices viewers to look further into the store. Initially, the inspiration was colorful lines that zigged and zagged, but they felt like they lacked a clear purpose.
Solution: I created giant pens and transformed the colorful line idea to represent the ink flowing from the pens.
Supplies: pool noodles, acrylic paint, jute, Command hooks, paper, hot glue
Software: I used this project as an opportunity to familiarize myself with SketchUp and V-Ray, and I had a blast.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/4aa375d1-7c5c-4430-a62a-13d9402ca7f9_rw_1920.jpg?h=23405869514334c2b41ebb211c91f8fb)
My initial proposal for the idea was a sketch I put together in Adobe Illustrator.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/8988c1da-42b7-440e-be35-7773bc194e0f_rw_1920.jpg?h=f47877c980cd3071656e9c9f78a17782)
Using SketchUp and V-Ray, I created 3D renderings of the basis of my window display.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/57230ea0-522e-48fb-8c95-ef4166ccfee4_rw_1920.jpg?h=9902490fd2d95d593925cce0d3929eff)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/f2f646dd-1a83-44c4-9cdd-e2d44fea95f1_rw_1920.jpg?h=1ebabb5575c8a403aa2bad27ae4ece47)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/eadc0575-79c3-41bd-9aef-b9488f65b00f_rw_1920.jpg?h=a19da558a7e9ab69bcddd4a062425640)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/5d5436a1-8873-4bfe-97b8-c1902262e335_rw_1920.jpg?h=133c59364cf7b4d543caf7c07d9f55bc)
As social media manager for The Paperie, I compiled footage of the installation process to create the video shown above.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/ffa754bc-695c-40a8-be2d-3508b27cd1fa_rw_3840.jpg?h=5c46d2e85b77304b8b010fc32eef7173)
The final display is shown above. Products in the window may vary due to retail sales.