Goal: Using the medium of your choice, create an event poster that includes relevant information such as date, location, and a lineup of speakers, artists, etc. Develop corresponding event collateral.
The Event: Spring at the Silos is a small business vendor fair held annually at The Silos of Magnolia in Waco, TX. The Silos are run by Chip and Joanna Gaines of the show, Fixer Upper.
Audience: Fans of the show, affluent women, experience chasers.
Voice: Friendly, sophisticated yet rustic, feminine, springy, fresh.
For this event, I created a logo lockup and poster using hand cut paper flowers to capture elements of spring. I developed unique event collateral including paper flower hair clips, a hand-illustrated event map, a set of thank you cards, a t-shirt, and a tote bag.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/af600059-691d-44ca-b7d9-30f99584f74e_rw_1920.png?h=261650d133b75ba46f70aa2a0cdc79cf)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/c95bc8e2-58e9-49ba-9bbe-104cdaf09252_rw_1920.png?h=53274ad0277f0492aada31d229d999c6)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/476f87ec-54e0-4b66-a4d4-6063ff89bc23_rw_1920.png?h=65e0d51f9fc82718d6f2c682d058826a)
To begin, I sketched some leaves on colorful cardstock and carefully cut them out with my X-acto knife. I then cut out petals and used glue to construct the flowers. I folded each piece slightly to give it depth, and I photographed all of my paper assets in several layouts to transfer them into a digital space.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/be1d6be7-23c4-43bc-9d0a-29c066ac6202_rw_1920.jpg?h=4b15757ef673593b2869ca597e0ea65a)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/9e1be67b-4ab5-47af-981b-a7e4c2f6d617_rw_1920.jpg?h=dac3fe9639906e54a8892f3039c923d8)
The final poster measures 18"x24".
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/015f50ec-8e23-49c5-a9eb-9bc2bc8032ca_rw_3840.jpg?h=a7a9be00acfae3465cf219d73e615304)
I hand-illustrated a custom 5"x7" map that would be handed out to attendees. I could not find an existing map of The Silos, so I had to do extensive research to complete this asset. I pieced together the location of the different buildings on the property by gathering information from the background of photos on Instagram and Google Earth.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/b48b0b49-b0f9-4e64-8e18-1ee3399f2deb_rw_1920.jpg?h=f6efea2cd0480d59c55b5dc413774884)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/f9aa54f3-7a0a-475b-9f1d-b271a7fe1280_rw_1200.jpg?h=8149d2daa0e4633960cfdeb1dbc8f9f4)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/11d14217-6867-4765-8a79-5033cf05e5e3_rw_1920.jpg?h=a93e874f107b2725a9ea52880bfeb726)
As unique event collateral, I designed paper hair clips to be sold at the event as a souvenir.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/4a537f93-0758-4389-80af-b2372eacf6b2_rw_1920.jpg?h=26495dc9e3b4667378a32130d2816f99)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/78e5355d-712f-4ade-b8b4-44c9526c49cd_rw_1920.jpg?h=a43061f099ed85b40b050e1311b5cf88)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/bfde1ce6-3b3a-4704-8708-a2d1a9709126_rw_1920.jpg?h=eb216ac02220de0d33dc2476248e2644)
Thank you stationery sets, t-shirts, and tote bags would also be available for purchase.