Goal: Develop a brand of dog treats, and create a package design including a custom dieline. Limit the color palette to no more than three spot colors. Fit all of the provided information on the package.
Audience: Dog parents who love their dogs like children and only want the best, cutest things for them; People who know and love Stanley or those who wish they did; People who love a good story
Voice: Friendly, warm, wholesome, comfortable, familiar
This is Stanley.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/f8d00646-682a-4625-80ae-bc14212b4068_rw_600.png?h=630f5643d25bb20a908f13f48d1d3b8d)
He is the mailman on Mass Street in downtown Lawrence, KS.
He is the most kind-hearted man you will ever have the privilege of meeting. He is never too busy for a smile and a chat about chocolate. He makes baked goods for his favorite downtown employees, and takes care to know every person by name.
He inspired this brand story: The brand, Stanley Savers, delivers smiles to many. Its mail-themed graphics give a sense of nostalgia and excitement to consumers while telling a story of how Stanley the Mailman was saved from a seemingly ferocious puppy.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/a94fae09-1e24-4592-8759-a38fc902b2d4_rw_3840.jpg?h=245ecf6b9a75aa08d3f120360e6d5a8d)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/6860ba4e-8a58-4a5b-ac1b-c0d4fb35b937_rw_3840.jpg?h=a542b98f53cd79bf8ce00be270bfd9a7)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/fc9e1f09-fa88-4848-8d29-b0efe72203ce_rw_1200.jpg?h=9a02dbc7336a86b71846774c60fcbbda)
Initial Sketches: I was inspired by the look and feel of vintage cereal boxes and their child-like characters. I started my sketching process with pen and paper and then transferred them to Procreate on my iPad.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/a57af838-bcfe-4f63-a289-b0f9cda049b1_rw_1920.png?h=3c519bfe5348e4794e14c2df2764cf90)
Color Palette: Using only three spot colors, I selected hues that would work at varying opacities to achieve the look I wanted.
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/0e06555a-97c2-4e66-99e9-0e7f81463fb4_rw_1200.png?h=a1df18d0d9e2ae4874b202104d15281c)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/cbf6de18-14fa-4d63-9ec2-2579fc66376b_rw_1200.png?h=71984804b026c3e0a2f619d8184f035a)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/7899a641-5fb5-4423-b14e-c39dc96d22b8_rw_600.png?h=c1f2cbd224a6dbc901c51aaeb43b850c)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/8035ad26-dbbf-41e0-a796-73d29af913df_rw_1200.jpg?h=6e92dde3f8116d2b148c48dec6d5c1b0)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/2357a35e-8e01-4293-b7ba-c050c208d826_rw_1200.png?h=81d6b56918d55247d7708d35cd7acf22)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/83d7163b-9489-4129-a135-fb63583c1b72_rw_1920.jpg?h=6afa547af9f373bfbb8f89d1faf7985a)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/306b39d6-557b-4519-bacd-2cf1612f9d89_rw_1200.gif?h=0631cd52a4723874c736580fce450221)
![](https://cdn.myportfolio.com/f93c4c82-f2b8-4530-b051-180a44e21231/c9562a05-fc12-409c-af4f-29a8cae028ec_rw_3840.jpg?h=5291b9bd963c57e0f40f0ef32b92674b)